Change from the non-standard nomenclature of "chip" and "card" to the
standard nomenclature of "device" and "vendor" with the "sub" variants.
This changes the printed format, so anything that scrapes and parses
this will need to be adapted. No compatibility shims are provided,
but this will not be MFC'd.

Reviewed by: jhb, emaste, gtetlow
Approved by: jhb, emaste, gtetlow