diff --git a/release/Makefile b/release/Makefile
--- a/release/Makefile
+++ b/release/Makefile
@@ -245,6 +245,7 @@
 	echo debug.witness.trace=0 >> ${.TARGET}/etc/sysctl.conf
 	echo vfs.mountroot.timeout=\"10\" >> ${.TARGET}/boot/loader.conf
 	echo kernels_autodetect=\"NO\" >> ${.TARGET}/boot/loader.conf
+	echo loader_brand=\"install\" >> ${.TARGET}/boot/loader.conf
 	echo loader_menu_multi_user_prompt=\"Installer\" >> ${.TARGET}/boot/loader.conf
 	cp ${.CURDIR}/rc.local ${.TARGET}/etc
 	echo "./etc/resolv.conf type=link uname=root gname=wheel mode=0644 link=/tmp/bsdinstall_etc/resolv.conf" >> ${.TARGET}/METALOG
@@ -284,6 +285,7 @@
 	echo debug.witness.trace=0 >> ${.TARGET}/etc/sysctl.conf
 	echo vfs.mountroot.timeout=\"10\" >> ${.TARGET}/boot/loader.conf
 	echo kernels_autodetect=\"NO\" >> ${.TARGET}/boot/loader.conf
+	echo loader_brand=\"install\" >> ${.TARGET}/boot/loader.conf
 	echo loader_menu_multi_user_prompt=\"Installer\" >> ${.TARGET}/boot/loader.conf
 	cp ${.CURDIR}/rc.local ${.TARGET}/etc
 	echo "./etc/resolv.conf type=link uname=root gname=wheel mode=0644 link=/tmp/bsdinstall_etc/resolv.conf" >> ${.TARGET}/METALOG
@@ -338,6 +340,7 @@
 	echo hostid_enable=\"NO\" >> ${.TARGET}/etc/rc.conf
 	echo debug.witness.trace=0 >> ${.TARGET}/etc/sysctl.conf
 	echo vfs.mountroot.timeout=\"10\" >> ${.TARGET}/boot/loader.conf
+	echo loader_brand=\"install\" >> ${.TARGET}/boot/loader.conf
 	echo kernels_autodetect=\"NO\" >> ${.TARGET}/boot/loader.conf
 	echo loader_menu_multi_user_prompt=\"Installer\" >> ${.TARGET}/boot/loader.conf
 	cp ${.CURDIR}/rc.local ${.TARGET}/etc
diff --git a/stand/images/Makefile b/stand/images/Makefile
--- a/stand/images/Makefile
+++ b/stand/images/Makefile
@@ -1,6 +1,7 @@
 .include <bsd.init.mk>
 
-FILES+=	freebsd-brand-rev.png freebsd-brand.png freebsd-logo-rev.png
+FILES+=	freebsd-brand-rev.png freebsd-brand.png freebsd-install-brand-rev.png \
+	freebsd-logo-rev.png
 
 FILESDIR=  /boot/images
 
diff --git a/stand/images/freebsd-install-brand-rev.png b/stand/images/freebsd-install-brand-rev.png
new file mode 100644
index 0000000000000000000000000000000000000000..0000000000000000000000000000000000000000
GIT binary patch
literal 0
Hc$@<O00001

literal 0
Hc$@<O00001

diff --git a/stand/lua/Makefile b/stand/lua/Makefile
--- a/stand/lua/Makefile
+++ b/stand/lua/Makefile
@@ -24,6 +24,7 @@
 	gfx-beastie.lua \
 	gfx-beastiebw.lua \
 	gfx-fbsdbw.lua \
+	gfx-install.lua \
 	gfx-orb.lua \
 	gfx-orbbw.lua \
 	menu.lua \
diff --git a/stand/lua/gfx-install.lua b/stand/lua/gfx-install.lua
new file mode 100644
--- /dev/null
+++ b/stand/lua/gfx-install.lua
@@ -0,0 +1,24 @@
+--
+-- Copyright (c) 2025 Joseph Mingrone <jrm@FreeBSD.org>
+--
+-- SPDX-License-Identifier: BSD-2-Clause
+--
+
+return {
+	brand = {
+		ascii = {
+			image = {
+			    " _____              ____ ____  ____     ___           _        _ _",
+			    "|  ___| __ ___  ___| __ ) ___||  _ \\   |_ _|_ __  ___| |_ __ _| | | ___ _ __",
+			    "| |_ | '__/ _ \\/ _ \\  _ \\___ \\| | | |   | || '_ \\/ __| __/ _` | | |/ _ \\ '__|",
+			    "|  _|| | |  __/  __/ |_) |__) | |_| |   | || | | \\__ \\ || (_| | | |  __/ |",
+			    "|_|  |_|  \\___|\\___|____/____/|____/   |___|_| |_|___/\\__\\__,_|_|_|\\___|_|",
+			},
+			requires_color = false,
+		},
+		fb = {
+			image = "/boot/images/freebsd-install-brand-rev.png",
+			width = 80,
+		},
+	}
+}