Index: sys/dev/isp/isp_pci.c
===================================================================
--- sys/dev/isp/isp_pci.c
+++ sys/dev/isp/isp_pci.c
@@ -931,6 +931,14 @@
 	return (0);
 
 bad:
+	if (isp->isp_osinfo.fw == NULL) {
+		/*
+		 * Failure to attach at boot time might have been caused
+		 * by a missing ispfw(4).
+		 */
+		isp_prt(isp, ISP_LOGWARN, "Consider adding ispfw_load=\"YES\""
+		    " to loader.conf(5)");
+	}
 	for (i = 0; i < isp->isp_nirq; i++) {
 		(void) bus_teardown_intr(dev, pcs->irq[i].irq, pcs->irq[i].ih);
 		(void) bus_release_resource(dev, SYS_RES_IRQ, pcs->irq[i].iqd,